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      <image:title>Lessons - Prioritize defining the business need - Business requirements serve as the bridge between you (the development team) and the client, ensuring alignment between the end product (e.g., a dashboard, a visual, a report) and their goals. We need a deep understanding of the client’s problems, the questions they seek to answer, and the goals they hope to achieve.</image:title>
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      <image:title>Lessons - Prioritize defining the business need - Perceived time savings: Teams assume that skipping Step 1 will speed up the project, freeing up time for more technical work (i.e., Steps 2 - 5). Lack of soft skills: Teams lack the soft skills (i.e., communication, negotiation) to extract the end user’s needs and objectives; they are so accustomed to working on the technical side that they lack the skills to communicate effectively with the client. Clarifying objectives is hard: As in our personal lives, articulating a clear rationale for why we do something can be tough; it is much easier to ignore our end objective in favor of just getting the task done.</image:title>
      <image:caption>The Data Visualization and Dashboarding Process</image:caption>
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